An underground car park has been transformed into an “extraordinary immersive light experience” to mark the launch of Lexus LBX – a landmark model for the brand.
The Extraordinary Car Park in Soho, London, will be open to the public from September 21-24 and admission is free.
This event, which is the second in a series of four LBX pop-up extraordinary experiences across Europe, will take place at QPark, 51 Poland Street, W1F 7ND.
You can sign up to attend the Lexus LBX preview event free of charge.
The Extraordinary Car Park takes the familiar process of driving into a multi-storey and looking for a space and turns it into an art experience.
Guests follow a walking route of discovery through LED arches and canopies of lights. Fields of undulating light bulbs spring into life, triggered by voice activation, and a display of LED batons pulse in rhythm with the viewer’s heartbeats.
The all-new hybrid LBX is the smallest Lexus yet, making it practical for daily city driving. Lexus hopes the baby SUV will appeal to younger customers and those who may not have considered the brand before.